Dos Equis is the perfect beer for those nights you spend swapping stories with friends. And we believe the best stories are a little embellished. We call that embellishment “Keeping it interesante.” So, for college football season, we decided to embellish the beer’s history, enlisting college football coaching legends Les Miles and Steve Spurrier to show the world how Dos Equis single-handedly shaped every single aspect of college football, with no help whatsoever. Is any of this true? Hey, it’s interesante.

Executive Creative Director | Scott Bell
Creative Director | Ryan Raab
Creative Director | Chris Colliton
Creative Director | Kevin Weir
Junior Copywriter/Creative Partner | James Gross
Directed by The Bobsey Twins

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College Football Football College

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