Dos Equis is the perfect beer for those nights you spend swapping stories with friends. And we believe the best stories are a little embellished. We call that embellishment “Keeping it interesante.” So, for college football season, we decided to embellish the beer’s history, enlisting college football coaching legends Les Miles and Steve Spurrier to show the world how Dos Equis single-handedly shaped every single aspect of college football, with no help whatsoever. Is any of this true? Hey, it’s interesante.